A Battle of Flames: Millennials vs. Gen Z - Who Reigns Supreme in the Candle Craze?

Welcome to the scented showdown between two generations: millennials and Gen Z! In the world of candles, these two cohorts are known for their unique tastes, preferences, and undeniable love for all things cozy. In this bubbly blog, we'll explore the candle craze and determine whether millennials or Gen Z takes the crown when it comes to adoration for these flickering wonders. So grab your favorite scented candle, sit back, and let's dive into this fragrant battle of the generations.

Setting the Scene: Millennials and Their Candle Obsession:
When it comes to candles, millennials have certainly made their mark. They've embraced candles as more than just a source of light. Candles have become a lifestyle statement, creating ambiance and adding a touch of luxury to their spaces. Millennials are known for their appreciation of self-care rituals, and candles fit perfectly into this ethos. They seek scents that evoke calm, promote relaxation, and create a cozy atmosphere in their busy lives.

Gen Z: Igniting the Passion for Candles:
While millennials have paved the way, Gen Z is right behind them, fueling the candle frenzy with their own unique flair. This generation, born into the era of social media and influencers, has a penchant for aesthetic living and loves to curate their surroundings. Candles have become an essential element in their Instagram-worthy spaces, with eye-catching designs and intriguing scents that add an extra dose of style to their rooms. Gen Z craves novelty, and candles provide a perfect canvas for their creativity and desire to express their individuality.

A Battle of Preferences: Scents, Aesthetics, and Sustainability:
In the quest for candle supremacy, preferences play a vital role. Millennials often lean towards calming scents like lavender, vanilla, or citrus, seeking solace and stress relief. On the other hand, Gen Z craves unique and adventurous scents such as matcha, sea salt, or even bacon (yes, bacon-scented candles exist!). They enjoy experimenting with unconventional fragrances that reflect their bold and boundary-pushing personalities.

When it comes to aesthetics, millennials often opt for sleek and minimalist designs that blend seamlessly with their modern lifestyles. Gen Z, ever the trendsetters, gravitate towards vibrant colors, geometric shapes, and candles with witty or pop-culture inspired labels.

Sustainability is also a crucial factor. Both generations are environmentally conscious, with a growing demand for eco-friendly and cruelty-free candles. Millennials and Gen Z appreciate brands that use natural ingredients, recyclable packaging, and prioritize ethical sourcing.

In this fragrant face-off, it's clear that both millennials and Gen Z have a deep affinity for candles, albeit with their own unique twists. Millennials have embraced candles as an integral part of their self-care routines, seeking serenity and a touch of luxury. Gen Z, driven by aesthetics and creativity, views candles as a means of personal expression, turning their spaces into vibrant havens. While millennials may have lit the initial flame, Gen Z has taken it to new heights, igniting their passion for all things scented and stylish.

In the end, it's not about one generation loving candles more than the other. It's about celebrating the diverse ways in which candles enhance our lives, from setting the mood to creating an ambiance that uplifts the spirit. So, whether you're a millennial or part of Gen Z, embrace the candle craze and let the flickering flames and enchanting aromas weave their magic in your world.


  • Johnson, S. (2022). How Millennials Are Reinventing Candles as a Lifestyle Statement. Retrieved from [insert link].
  • Wilson, A. (2021). Gen Z's Love for Aesthetic Living: How Candles Play a Role. Retrieved from [insert link].
  • Williams, L. (2020). Scented Showdown: Millennials vs. Gen Z in the Candle Craze. Retrieved from [insert link].
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